Privacy policy

Privacy Policy – Lifinityy.com

This Privacy Policy explains how Lifinityy (“we”, “our”, “us”) collects, uses, and protects your personal information in accordance with the General Data Protection Regulation (GDPR – EU 2016/679).

1. Data Controller

The data controller is Lifinityy, operating the website www.lifinityy.com.
We only collect and process personal data that is necessary to process orders, operate our online store, and provide our services.

2. Data We Collect

We may collect the following types of personal information when you use our website or place an order:

  • Name and surname (if provided)

  • Email address

  • Billing and delivery address

  • Phone number

  • Payment information (processed securely by our payment processor – we do not store full card details)

  • Order history and communication history

  • Technical data such as IP address, device information, and usage data (for security, analytics and fraud‑prevention purposes)

3. Purpose and Legal Basis of Processing

We process your personal data for the following purposes and on the following legal bases:

  • Processing and delivering your orders (performance of a contract)

  • Customer communication and support (performance of a contract / legitimate interest)

  • Payment handling and fraud prevention (performance of a contract / legitimate interest)

  • Maintaining accounting records and fulfilling legal obligations (legal obligation)

  • Analytics and marketing (only based on your consent where required, e.g. cookies, remarketing)

4. Data Processors & Partners

We share your data only with trusted service providers necessary for operating our store and processing your orders, such as:

  • Shipping and logistics providers (e.g. DHL Express or other carriers we use to deliver your order)

  • Marketing and analytics partners (e.g. Meta Platforms Ireland Ltd.) – only where you have given the required consent (for example via cookies or tracking preferences)

All such partners process your data on our instructions and are required to protect it in accordance with GDPR and relevant data protection laws.

5. Data Retention

We store your personal data only for as long as necessary for the purposes described above:

  • Order and billing data are typically kept for the period required by applicable tax and accounting laws (usually up to 5–10 years, depending on jurisdiction).

  • Data used for marketing is kept until you withdraw your consent or object to processing.
    After these periods, your data is deleted or anonymized, unless a longer retention period is required by law.

6. Your Rights

Under GDPR, you have the following rights regarding your personal data:

  • Right of access (to know what data we process about you)

  • Right to rectification (to correct inaccurate or incomplete data)

  • Right to erasure (“right to be forgotten”) under the conditions set by law

  • Right to restriction of processing

  • Right to object to processing based on legitimate interest or for direct marketing

  • Right to data portability (to receive your data in a structured, commonly used format)

  • Right to lodge a complaint with your local data protection authority

To exercise any of these rights, please contact us at: support@lifinityy.com.

7. Security

We use appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.
All online payments are processed via encrypted connections and handled by Stripe, which is PCI‑DSS compliant. You should also take reasonable steps to protect your account and devices.

8. International Data Transfers

Some of our service providers (for example, payment or analytics providers) may process your data outside the European Economic Area (EEA). In such cases, we ensure that appropriate safeguards are in place (such as Standard Contractual Clauses or equivalent legal mechanisms) to protect your data in line with GDPR requirements.

9. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or data processing practices. The latest version will always be available on www.lifinityy.com, and the effective date will be indicated at the top of the page.